YOU ARE
WHAT YOU REMEMBER
KEEPING MEMORIES ALIVE
Memories are priceless. Because we are all the pieces of what we remember. Our purpose is to keep our loved one's memory alive -creating fragrances that can prevent dementia and helping people affected by dementia.
The Problem
The Number of People with Dementia is Increasing by 20 Every Minute.
Due to the population aging, the number of people with dementia is expected to reach about 82 million by 2030 and about 152 million by 2050.
The number of diseases known to humans is 12,420. One survey found that among these many diseases, dementia was surprisingly one of the most feared by people, not cancer.
The reason dementia is scary is because we lose our memory. Can't remember childhood memories, memories with loved ones, and eventually ourself, and there is no cure yet.
LESS WE REMEBER,
THE LESS WE ARE
How we solve the problem
Creating fragrances that can help improve memory.
We believe that fragrance can help prevent dementia. Inspired by neurosurgeon's research on dementia, Finers Fragrances create perfumes that help improve memory.
We Give Back for Every Sale
Besides developing fragrances to prevent dementia, we give back 1% of our sales to help people with dementia.
The global dementia management cost in 2015 was 818 billion dollars, an increase of 35.4% from 2010. It is predicted that the economic burden will continue to increase as the number of people with dementia increases and the cost per person with dementia increases. It is estimated to exceed about $2 trillion in 2030.
We think that helping people who are currently suffering from dementia is just as important as making effort to develope a fragrance that can help prevent dementia.
Therefore, we give back 1% of our sales on World Alzheimer’s Day(September 21st).
This is just the start, but just by imagining a healthy world that we will create with our customers, we are thrilled about the journey ahead.